The European Fruits campaign returns to Poland with its 2nd press event.
Following the successful launch of its initiatives in Poland during the first year of implementation, the European Fruits campaign makes a strong comeback in Warsaw, continuing its effort to raise public awareness on the value of fresh European fruit and vegetables in the modern diet.
In the course of the 2nd year of the campaign, a new press event will be held on Thursday, June 25th, 2026, at 19:00, at Mykonos Greek Restaurant and Bar in Warsaw, with the participation of journalists, food professionals, market representatives, opinion leaders and content creators from Poland.
The event is the continuation of a series of initiatives launched in 2025, and part of the wider communication plan of the European Fruits campaign implemented in Greece, Poland and the Czech Republic, promoting the consumption of European-produced fresh fruit and vegetables.
The European Fruits campaign is a three-year programme (2025–2028), co-funded by the European Union under EU’s promotion policy for agricultural products, with ASEPOP Naoussa as the beneficiary – a cooperative with years of experience in the production and distribution of high-quality fruits such as peaches, nectarines, cherries, apricots, and kiwis.
The campaign emphasizes the role of fresh fruits as part of a balanced and varied diet, while promoting the high standards of quality, safety, and production that characterize European agricultural products.
During the event, guests will have the opportunity to gain insight into the initiatives of the second year of the campaign, to better understand the characteristics of European fruits, and to discuss the importance of daily fruit and vegetable consumption in the context of a modern and balanced lifestyle.
The event will conclude with a Mediterranean-inspired networking dinner based on fresh European fruits, offering guests the opportunity to discover the taste and quality of European products.
During the second year of implementation, the European Fruits campaign continues to build strong relationships with consumers and market professionals, through initiatives such as press events, educational trips, participation in trade fairs, tastings, and digital campaigns, raising awareness and increasing confidence in European fruits.
