As part of the EuropeanFruits program activities, an educational study trip for four guests from Poland to Greece was organized from April 27 to 30, 2026, with the participation of journalists and content creators.
The program included visits to Naoussa, offering participants the opportunity to gain firsthand insight into the production of European fruits and the processes followed throughout all stages of the supply chain, from “ farm to fork ”.
During the visits to the facilities and orchards of the program ’ s beneficiary, ASEPOP Naoussa, participants were introduced to the European Union ’ s quality systems, as well as to the processes of production, sorting, and packaging of the products, highlighting the role of fresh fruits in modern nutrition and gastronomy.
The timing of the visit, just before the start of the main production season, highlighted the importance of seasonality, offering participants a comprehensive understanding of the preparation phase of production
The study trip was success fully completed, providing participants with an overall view of the value, quality, and safety of European fruits. Through this hands – on experience and direct contact with the production process, the understanding of the program ’ s key messages was strength ened, contributing to their dissemination to a wider audience