As part of the information and promotion activities of the EuropeanFruits programme, peach tasting days were organised in 33 stores of the MASOUTIS retail chain in various regions across Greece, during the period from 24 to 28 July 2025.
The activities took place at points of sale in Thessaloniki, Halkidiki, Epirus, Macedonia, Thrace and Attica, offering consumers the opportunity to taste fresh European peaches and experience their unique flavour, freshness and quality characteristics.
At the same time, visitors were informed about the importance of their daily consumption as part of a balanced and healthy diet.
The tasting activities provided an important opportunity for direct interaction with consumers, strengthening the visibility of European fruits and contributing to the promotion of their consumption.