The EuropeanFruits programme actively participated in the international trade fair Fruit Attraction 2025, which took place in Madrid from 30 September to 2 October 2025.
Fruit Attraction is considered one of the most important international exhibitions for the fresh fruit and vegetable sector. During the event, industry professionals, trade partners and visitors had the opportunity to discover the European fruits promoted by the programme – peaches, nectarines, cherries, kiwis and apricots – and learn more about their high quality, freshness and nutritional value.
Participation in the exhibition offered an important opportunity to strengthen the international presence of European fruits, as well as to develop new professional contacts and collaborations. Through information and promotional activities, the programme continues to highlight the value of European fruits and encourage their consumption as part of a balanced and healthy diet.